Job Description: Plan, execute, and coordinate merchant aligned marketing calendar to support product sales in-store and achieve overall strategic targets, establish a strong, loyal customer base, and grow brand love. Job Responsibilities: Initiate and manage internal and agency research to deliver relevant empirical brand health and customer insights, to advise strategy and grow customer knowledge. Project manage the delivery of coordinated monthly campaigns: brief generation, product handovers, oversee strategic content creation (internal / agency), ensuring innovative on-brand and consistent communication through relevant media channels. Create and execute annual customer-centric, 360-degree strategic marketing calendar which attends to the sales funnel. Use data to inform and action improvements to customer journey & experience, throughout all brand touchpoints. Informed by Brand, Merchandise Dept, seasonal product trends, shopper behaviour, research insights, current trade and opportunities. Job Requirements: 3+ years experience in marketing or branding Have an understanding of Retail, Customer service, Merchant Processes and Business acumen Relevant degree in marketing/brand Have knowledge of Merchandise Marketing calendar planning, Budget Administration, Digital experience, Marketing research, and proficiency in the Microsoft Suite with strong Excel
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